The Keepa

And for every business, there needs to a specific approach. You can't assume all of your audience or your target audience use social media in the same way as people may have tuned into the 6 O'Clock news, or grabbed the Sunday papers.

Your campaigns - your paid, targeted adverts - allow you to drill down into audience behaviour, providing your business with a unique opportunity to go to your target audience with content specific to them.

There's still time to plan your 2026!

Sometimes the data provided by the big digital players needs a translator - that's where I come in. I love nothing more than a deep dive into the data.

Numbers can speak to support your method, or show a new path to consider.