The Keepa

Basically, they work together.

Search Engine Opitimisation and Google Ads are all about your business being easy to find.

And sometimes, it's not about being the fastest, but being found by the right people, that's where SEO and Google Ads are set up to be consistently tweaked to ensure your business finds its right audience.

Your Google Business Profile is your where your Google Reviews live, along with trading hours, your Google Maps listing and more.

Step 1: Does your business have access to the Google Business Profile? If you replying to Google Reviews as your business, you have access.

Step 2: Update the pictures regularly, check your business hours (Google does randomly change these)

Step 3: Use the offer feature - allows you to promote an instore or online offer specifically to people who search for you, without going to your social media or website.

Step 4: Look at the data - Google collects some really interesting data on phone calls from the profile, directions, website visits.

Not sure about your Google Business Profile? Let's chat!