The Keepa

It's a mantra you will hear a lot in marketing: reach and frequency. How many people you reach and how frequently you reach them. It's easy to reach a lot of people and to reach them many times.

How we do social media is different. It's about reaching more of the right people, at the right time, with the right personal connection.

So, someone visits your online store and doesn't purchase anything...

How can you connect with this potential customer? What if you could appear in their social media newsfeeds?

We all know tracking across platforms works and can lead to more sales conversions, but it has to be done right, not just a blasting the potential customer.