The Keepa

AI search is growing rapidly as more people use tools like ChatGPT, Google AI Overviews and voice assistants to get quick answers. Instead of scrolling through pages of results, users increasingly want direct recommendations and summaries.

Businesses that create clear, trustworthy and helpful content are more likely to appear in these AI-driven responses.

AI platforms favour businesses with strong websites, clear service information, consistent branding and useful content.

Regular blogs, FAQs, location pages and genuine customer reviews all help build authority.

The goal is no longer just ranking on Google, it’s becoming a trusted source AI tools feel confident referencing.

Google’s keyword suggestions are based on search volume and related behaviour, not always relevance. That’s why you’ll often see broad or odd recommendations that could waste budget if left unchecked. Good campaign management means filtering out weak suggestions and focusing on keywords that match real customer intent, not just traffic numbers.

Google often recommends broad match keywords because they can increase reach and generate more traffic opportunities.

The downside? Your ads may appear for searches that are only loosely related to your business.

While broad match can work well in some campaigns, it needs careful monitoring, strong negative keywords and smart conversion tracking to avoid wasted spend.

Sometimes tighter targeting delivers better quality leads than simply casting a wider net.